Elevate your perceived value. Connect with your target audience. Stand out in the market.
Strategy is "Base Camp" for any successful branding project. It starts with being intentional about how you want your business to be perceived along with the feelings and emotions you want customers to experience when they interact with your brand. Brand strategy is understanding your audience, the market (your competition), your unique value and setting goals for future growth.
Brand identity is the sum of the visual elements by which consumers recognize the brand. The identity is directly tied to the brand strategy in order to create a consistent experience across all brand touchpoints. Identity work includes: -Naming -Logo design -Typography -Color -Voice & Tone -Visual Styles (photography, illustration, patterns, icons)
Marketing is all about understanding your unique value and defining your target audience(s); what their needs and goals are and where you can reach them. After that it's about telling authentic, engaging stories about the value that you consistently provide.
A client-friendly design process with Brand Mountain.
Lets get together to talk strategy. What are your business goals? What are the problems you need to solve? The answers to these questions will form the basis for a creative brief that will guide the design process.
Time to design! Once the initial research is done and a variety of designs are explored, 1-3 design directions will be presented to the client for feedback.
Strategy-driven revisions have been made and the designs are ready for a final presentation to show how a logo or identity looks in context, such as on signage, stationery, uniforms, vehicle graphics, etc
We have reached the top! Time to launch your new identity and I will be there to help with implementation.
I can help you grow your business with authentic, strategy-driven design. If you feel lost and confused when it comes to your branding, messaging, and/or positioning within the market, please click the link below. It all starts with a free conversation...preferably over coffee!