Groves Cleaning Services

Brand identity

Responsible. Reliable. Flexible.

Groves Cleaning Services is a commercial cleaning company in Salem, Oregon. Brand Mountain created a new identity for Groves which is centered on a modern "G" monogram with a "C" embedded in the letter.

"Groves Green" is light, but bright, drawing inspiration from the beautiful forests of the Pacific Northwest. The color pops in a market dominated by yellows, dark blues and various shades of purple.

The monogram is accompanied by the brand's typeface: All Round Gothic Bold.

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