The new Valley Roofing identity keeps a familiar piece of the original—the window—while building a much more distinctive mark around it. The new symbol creates a strong V through the convergence of mountain forms and a river, tying the name “Valley” directly to the landscape of the Northwest. The roof and window keep the mark rooted in what Valley Roofing actually does, while the addition of northwest green brings more life to the established blue palette. The result feels more ownable, more regional, and more representative of Valley Roofing today.