The primary mark for Steve Kenyon is a simple monogram combining the letter “S” and “K” to form a distinctive logo from his name.

The monogram and the wordmark “Steve Kenyon” are italicized to evoke forward movement, a nod to both the automotive industry and the new direction Steve is pursuing as a detailing consultant and trainer. 

“Car Perfection” explains what Steve does best and communicates the value he provides to potential clients while maintaining the equity built under the Instagram handle: @carperfectionbysteve.

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