Small batch. Hand crafted. Fuel for conversations.
Conversatio Coffee Roasters is a family owned and operated company, located in Othello, Washington. Initially the dream of a coffee enthusiast roasting a smooth, delicious cup, it grew into a business encouraging people to connect through the love of good coffee. Brand Mountain worked closely with Timm and Lori to craft an identity that could help them deliver their message about how good coffee is fuel for world-changing conversations.
Conversatio Coffee roasts premium coffee in small batches to ensure their customers are using the highest quality bean available. No frills, just premium coffee to inspire premium conversations. The identity needed to highlight these conversations and maintain the "hand-crafted" vibe that is at the heart of the brand's marketing efforts.
For Conversatio’s brand identity, we opted for a model that keyed on simplicity. To tie their unique emphasis on conversation to a penchant for premium beans, we combined a stylized coffee bean with a speech bubble, creating a minimalist logo that puts the ingredient in central focus. The wordmark, business card, and label designs are bold, like the flavors they deliver, highlighted by a color palette that remains simple and clean, keeping the focus where it should be – on the beans. Passionately roasted to perfection.
Already found on a growing number of shelves in Eastern Washington, in 2018, Brand Mountain created a simple e-commerce site to help Conversatio reach a broader audience and launch it's subscription service at conversatiocoffee.com. Brand Mountain delivered custom illustrations to communicate the hand-crafted look and feel that Conversatio is become known for.