Book Identities

I can get lost in a book store with the best of them. Now that book stores are, regrettably, going extinct I have to settle for the book isle at Costco or Target. I love a good cover almost as much as I love a good book. In fact, if a good book doesn't have a good cover I will never know that it's a good book because I won't read it. I don't think that I am alone in this regard.

At Brand Mountain, I use a simple marketing funnel as the framework for the book design services I offer:
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1. Awareness: A custom website, social media graphics, PowerPoint templates, and other marketing materials can help get the word out to potential readers that your book exists.
2. Consideration: A striking cover can cause a potential reader to pull your book off of the shelf and flip through a few pages or click "Look Inside," or jump straight to the check out line.
3. Conversion: When your book identity presents a cohesive visual experience and that experience is paired with strategy-driven marketing you get SALES.